19 to Zero

19 to Zero is a dedicated coalition of academics, public health experts, behavioural economists, and creative professionals working to understand, engage with, and ultimately shift public perceptions around COVID-19 behaviours and vaccination.

19 to Zero was launched at the University of Calgary in August of 2020. The team leads the implementation of CONVINCE Canada (COVID-19 New Vaccine Information, Communication, and Engagement). The global CONVINCE initiative is the product of a series of global dialogues over the course of the pandemic with City University of New York School of Public Health, the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, and Wilton Park, an agency of the UK Foreign, Commonwealth, and Development Office.