Imagine Canada

Our Mission & Strategy
Our mission is to strengthen Canadian charities and nonprofits so they can better serve individuals and communities both here and around the world.

We envision a Canada where thriving communities are fueled by strong nonprofit infrastructure and engagement, and where social, economic, and environmental justice is advanced through collective advocacy and action.

To realize our vision and mission, we are committed to an ongoing process of becoming a more equity-driven, inclusive, transformative, and provocative player within and for the social good sector. We also hold ourselves accountable for:

Advancing three foundational goals
- Funding is flexible, reliable, and flows more equitably to organizations and communities
- The sector offers prosperous careers and is governed by courageous leaders with lived experience
- Voices traditionally at the margins are sought out and valued in decisions impacting our collective futures

So we may achieve four strategic directions
- Influencing the regulatory and policy environment in which social good organizations operate
- Ensuring decision-makers have access to timely and relevant knowledge about our sector
- Ensuring organizations are operating at the highest level of excellence
- Amplifying the unique and diverse perspectives within our sector